![]() Gotham overtly features mechanistic, industrial features. Gill almost never worked in any kind of mechanistic idiom. But in any case the even width style of Caps is 19th century, not Futura.ĭoes Avenir Next somehow skimp on weights? Gotham has a couple more, but mostly additional light weights. ![]() He says that his models only go back to the 30s. Here in the essay on the origins of Gotham, Frere-Jones says that there was traditionally no lower case. The greater modulation may be why Patty sees Avenir working better in text, but Gotham as having more punch.Įdit. Now looking again at the samples here, you can see that Gotham lower case follows the model more of Futura, as the vertical stems are thicker in comparison. But a lot of it pre-dates Futura.Īlso Futura really has the wide (square) and narrow (half square) proportions of Trajan caps, so that can't be the model for Gotham caps. That's why the similarity of lettering which became the basis of Gotham. ![]() Paul Shaw, in a tour of NYC lettering I went on, organized by the TDC, explained that there were architect's books with models for lettering on buildings, which were done by sign painters and stone carvers. IIRC, think there is little, if any of the early stuff on buildings with a lower case. Visually the NYC stuff that was the basis for Gotham is more 19th century (not Art Deco), having the equal width caps. >Art Deco-ish inscriptions of those buildings were direct derivations of Futuraīert, this is not correct. Evidently Frutiger's 'brief' was to "humanize" Futura, which involved introducing a bit of contrast between horizontal and vertical, as well has the "a". David, this summary from the paragraph on Avenir Next is pretty revealing.
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