“And the Midwest is not a conducive growing environment for pineapples, which is something we hope to change.” “Building a tech company in Kentucky, I have been told, is like growing a pineapple in the Midwest,” Luttrell said. Luttrell views the investment as earning his customers’ business and investing back into them. Prizes include GoWild swag, coupons, gift cards and a free fishing trip with the company founders, which has yet to be won. ![]() ![]() The app also rewards users with points that unlock different prizes as they buy products and make posts. There are 500,000 pieces of gear users can tag in their content to show what they’re using and about 30,000 pieces of gear users can purchase directly from GoWild, which includes about 40 brands. What sets GoWild apart from its competitors is its focus on gear. Founded in 2016, the forum-based app connects community members to locals who are interested in the same topics instead of requiring members to build their own following. 14, 2022) - After successfully building one of the best hunter and angler focused social apps on the market, one University of Kentucky College of Communication and Information alumnus is looking to also help build up his community.īrad Luttrell, a 2009 journalism graduate, is the co-founder and CEO of GoWild, a free social media community helping outdoor enthusiasts improve their skills, discover gear and earn rewards.
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